Showing posts with label Planet friendly practices. Show all posts
Showing posts with label Planet friendly practices. Show all posts

Sunday, 31 March 2013

Be Shame-less Or Water-less

Does symbol in picture-A look familiar?

Now-a-days the symbol is seen very often: almost on every packaging. As is self-explanatory it is to do with Reduce-Reuse-Recycle, in abbreviated terms, 3R-practices. Some may call this as being MISER by 'Reducing' consumption of resources by Reuse-Rework-Recycle techniques. Many may claim to "know-this-already".

By default many innovative Indians have devised their own 3R-practices. Some for instance use-n-throw the inside-contents away but recycle the outside-poly-bag. Is it to do only with packaging?

Do they extend such 3R to every other opportunity possible?

Some do. Some claim to do. Some don't do. For each one of them, there are many more if they get a little more aware & seriously interested to be a leaner consumer.

For instance, look at possibilities of recycling instead of using tap water for floor cleaning.
Or say look at practices like in picture-B that represents a typical kitchen platform.

Conventionally, we three at home would need three sets (each containing a plate, a bowl and a spoon) while dining.

The need is to eat, not to 'show'. Eating can easily be done by 3R practice on utensils in picture-B itself.
Then why touch fresh sets on rack (picture-C). As an alternative, why not to reuse the utensils as those seen in picture-B itself. 

Some may be doing it by-chance claiming to "know-this-already".
Why not do it by-design in every domain.

In a paper making factory lot of water and pulp is used in upstream processes. An inefficient paper-mill uses 300-400 ton-water per ton-paper! Can you imagine how much water as well as pulp can be recovered from downstream processes. The recovered water and pulp can be recycled thus saving consumption of both in the upstream processes.

Why not be a 'shameless' 3-R-brat even if it's a party-mat*.

Isn't bad 'publicity' if any worth the 'sake-of-mother-earth'.

Those who do it in every domain without fear of being ashamed or fear of so-called 'bad publicity' are the real 'learned-ones'. They are many steps ahead of so-called "know-this-already" kind of 'knowledgeable' people because they 'do' it at every opportunity what the knowledgeable 'know'.

Although seems like that of a 'fool'; the path of  'learned-one' counting drops-over-drops becoming a pool (of water-saved) is surely cool.

(*Some of us are lucky to notice some wrong practices: one plate used for starters; another for variety-1 in the main course; and third one for variety-2; and so on.)

Read a few relevant blogposts hereunder:

Rise-n-Fall in the Rain-Fall 
Take Habits For A Ride 
Can-changing-thoughts-change-a-nation
Do you exercise your choice meaningfully
Not-Soon, Says Monsoon
Rise-n-Fall in the Rain-Fall

Thursday, 28 February 2013

Should one care for value?

If more benefits at lesser costs is the definition of value, which product in the picture offers value?

For comparison, one can use various parameters such as follows.

1. Basic function offered by both (the eyedrops in left and right bottle) is same. 
2. Quantity in both is 3 mili i.e. same.
3. Left one is bulkier and heavier occupying more space than right one.
4. Left one consumes more plastic. This parameter determines the 'cost of disposal' (i.e. cost to environment).
5. Left costs rs. 275. The right one costs rs. 327.

Before coming across above alternatives, an imported brand that costed rs. 675 offering same quality and quantity was obviously offering lesser value. All the three products were used over a period of 18 months.

Result of all was found same.

Branded product costing rs. 675 was the one that was pushed by the ophthalmologist. Who should get more value in a typical transaction like this: the consumer, the middleman, the seller or the planet?

There can be more parameters in above list that a consumer and stakeholder may like to add to while making a purchase decision. But the fact remains that SHE (safety, health, environment) of both that of the consumer and planet should come first while taking a decision

Also read a few relevant blogposts hereunder: 

Who Comes First: Consumer Or Customer ? http://care-is-cure.blogspot.com/2014/10/who-comes-first-consumer-or-customer.html 
Customer or Custo-Mer?  http://care-is-cure.blogspot.com/2013/03/customer-or-custo-mer.html
Experienced A Delightful Payment ! http://care-is-cure.blogspot.com/2014/04/experienced-delightful-payment.html
An Experience of Heart-and-Soul http://care-is-cure.blogspot.com/2014/03/an-experience-of-heart-and-soul.html
Do you keep curing your brand? http://care-is-cure.blogspot.com/2013/01/do-you-keep-your-brand.html 
A customer gets what s/he deserves: Shoddy Quality! http://care-is-cure.blogspot.in/2013/04/a-customer-gets-what-she-deserves.html 
Listen to iceberg of VOC to acquire customers http://care-is-cure.blogspot.in/2013/05/listen-to-iceberg-of-voc-to-acquire.html
Do You Force Customers To Quit http://care-is-cure.blogspot.com/2014/08/do-you-force-customers-to-quit.html