Thursday 28 February 2013

Should one care for value?

If more benefits at lesser costs is the definition of value, which product in the picture offers value?

For comparison, one can use various parameters such as follows.

1. Basic function offered by both (the eyedrops in left and right bottle) is same. 
2. Quantity in both is 3 mili i.e. same.
3. Left one is bulkier and heavier occupying more space than right one.
4. Left one consumes more plastic. This parameter determines the 'cost of disposal' (i.e. cost to environment).
5. Left costs rs. 275. The right one costs rs. 327.

Before coming across above alternatives, an imported brand that costed rs. 675 offering same quality and quantity was obviously offering lesser value. All the three products were used over a period of 18 months.

Result of all was found same.

Branded product costing rs. 675 was the one that was pushed by the ophthalmologist. Who should get more value in a typical transaction like this: the consumer, the middleman, the seller or the planet?

There can be more parameters in above list that a consumer and stakeholder may like to add to while making a purchase decision. But the fact remains that SHE (safety, health, environment) of both that of the consumer and planet should come first while taking a decision

Also read a few relevant blogposts hereunder: 

Who Comes First: Consumer Or Customer ? http://care-is-cure.blogspot.com/2014/10/who-comes-first-consumer-or-customer.html 
Customer or Custo-Mer?  http://care-is-cure.blogspot.com/2013/03/customer-or-custo-mer.html
Experienced A Delightful Payment ! http://care-is-cure.blogspot.com/2014/04/experienced-delightful-payment.html
An Experience of Heart-and-Soul http://care-is-cure.blogspot.com/2014/03/an-experience-of-heart-and-soul.html
Do you keep curing your brand? http://care-is-cure.blogspot.com/2013/01/do-you-keep-your-brand.html 
A customer gets what s/he deserves: Shoddy Quality! http://care-is-cure.blogspot.in/2013/04/a-customer-gets-what-she-deserves.html 
Listen to iceberg of VOC to acquire customers http://care-is-cure.blogspot.in/2013/05/listen-to-iceberg-of-voc-to-acquire.html
Do You Force Customers To Quit http://care-is-cure.blogspot.com/2014/08/do-you-force-customers-to-quit.html

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